top of page
SULLY'S BLOG //
Not a Sports Fan? Oh, the Joy and Pain you’re Missing
Bill Gates was taking questions at Microsoft headquarters from an audience of the company’s top female executives. The first question...

Kevin Sullivan
Jan 3, 20134 min read
“Penn Stater” Profile on AP Reporter A Great Peek Behind the Scenes at the White House
The profile on AP White House correspondent Ben Feller in the May/June issue of the “Penn Stater” provides a terrific behind the scenes...

Kevin Sullivan
Jan 3, 20131 min read
Remembering Tony Snow: A Great Example to All of Us in the White House – Even When He Couldn’t Find
On my first day as White House communications director back in July 2006, I stuck my head in Tony Snow’s office to say hello. He bounded...

Kevin Sullivan
Dec 10, 20122 min read
Laura Bush Set First Lady Comms Milestones
As I read Mrs. Bush’s column (below, “Do Not Forget Burma”) in this morning’s Washington Post, I thought back on all of her First Lady...

Kevin Sullivan
Dec 10, 20125 min read
Bush Pioneered Use of Internet, Obama Mastering It
The way-too-cute, pre-arranged Huffington Post moment in Tuesday’s Presidential press conference was actually a good idea, poorly...

Kevin Sullivan
Dec 10, 20124 min read
The PR Campaign: A Four-Point Plan for Michael Vick
Michael Vick’s return to the NFL is inevitable. As long as there is demand for record-breaking, Pro Bowl QBs, there will be a team...

Kevin Sullivan
Dec 10, 20123 min read
Why the White House's support of Chicago 2016 is a Good Thing
President Obama’s Support Will Reassure IOC Voters Over the weekend, the White House Counsel’s Office issued a waiver to allow Senior...

Kevin Sullivan
Dec 8, 20123 min read
Report from Sports Events Marketing Experience
Help for the Twitter-Challenged…Chris Paul’s marketing rep on LeBron…USA Today gets best story ideas from bloggers… Today I participated...

Kevin Sullivan
Dec 8, 20122 min read
NFL Draft Quickie Analysis: Which Top Picks Drove Their Message Best?
I am in sensory overload mode – flipping back and forth between Mavericks-Spurs Game 4 on TNT and NFL. Draft coverage on ESPN…while also...

Kevin Sullivan
Dec 5, 20122 min read
Management Must Think Ahead Before Saying, ‘You’re Fired’
Our pro teams fire so many head coaches and managers — nearly 40 in the past year alone — they really should be better at it. Take the...

Kevin Sullivan
Dec 5, 20124 min read
LeBron Shines on “60 Minutes,” At Least in the First Person
LeBron James got the Steve Kroft treatment on CBS’ “60 Minutes” last night — and sailed through it as smoothly as he did the Dallas...

Kevin Sullivan
Dec 5, 20122 min read
Top Five Things NBC Has Learned From Vancouver Olympics Research
From a news release issued by NBC Sports & Olympics on Feb. 24, 2010: NBC UNIVERSAL PRESIDENT OF RESEARCH & MEDIA DEVELOPMENT ALAN...

Kevin Sullivan
Feb 24, 20102 min read
From a PR Perspective, Vick Got it Right on ’60 Minutes’
I am not sure how many people — especially animal lovers — Michael Vick won over with his news conference Friday in Philadelphia and his...

Kevin Sullivan
Aug 18, 20093 min read
Communications/Media Week-in-Review: May 25-31, 2009
Sports + Media + Politics + Entertainment + Business Veteran White House correspondents will tell you the toughest story to break is a...

Kevin Sullivan
May 31, 20095 min read
Communications/Media Week-in-Review May 18-24, 2009
Sports + Media + Politics + Entertainment + Business The “Week in Review” returns after a one-week absence (just too busy, which is a...

Kevin Sullivan
May 24, 20096 min read
bottom of page
