The best way to respond to a crisis — defined as anything that threatens your brand, your business or your people — is by being prepared in advance. At KSC we help our clients establish a proven crisis response process for multiple scenarios in advance. We train key members of the response team, including how to effectively monitor and use social media during a crisis. We study relevant industry case studies and make sure our clients are prepared to inform their employees and face the media with the appropriate tone and a focus on the action steps being taken to address the issue. Our clients have the peace of mind that comes from knowing they are prepared to effectively manage a crisis before one hits.