As long as no new contradictory information comes to light, he did enough to not have to take more questions, which was a goal…BUT
Should have named the cousin…the manhunt is underway and the story lives until that loop is closed
When asked if he cheated, a simple yes was the way to go…people want to forgive – especially sports fans…see not just the Pettitte example, but Kobe, too
Acknowledging he cheated would also have made all of it more believable…
Shows the importance in crisis communications of getting it right the first time – he could have said what he did yesterday during the Gammons interview – and yesterday could have been more about the Taylor Hooton Foundation partnership and moving forward…
Next steps: Make helping kids avoid steroids be his legacy – none of the other accused steroids athletes have done that…make the Taylor Hooton Foundation partnership meaningful and visible.