Preparation Triumphs Over Authenticity in Communication Skills

Purdue University, Mitch Daniels School of Business

Nov 13, 2024

Many believe over-preparation stifles authenticity, but the truth is quite the opposite. Sound preparation enables you to communicate effectively, stay on message, and truly connect with your audience. This article explores why authenticity is overrated, featuring practical tips and a cautionary tale from Matthew McConaughey's memoir Greenlights that highlights the importance of preparation.

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