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MEDIA HOT TIPS //

NEVER LET YOUR GUARD DOWN

  • Cameras are everywhere

  • Everyone has media power

  • When provoked, don’t give them a “YouTube” moment

  • Use social media with a purpose: Connect with fans/clients & build your brand

PREPARE

  • Envision the headline you want for your audience

  • Know your simple message (2-3 points)

  • Anticipate questions

  • To stay on message:

    • “What we’re focused on is…”

    • “What’s most important to us is…”

  • Make it personal: Connect with energy and storytelling

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