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NEVER LET YOUR GUARD DOWN
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Cameras are everywhere
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Everyone has media power
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When provoked, don’t give them a “YouTube” moment
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Use social media with a purpose: Connect with fans/clients & build your brand
PREPARE
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Envision the headline you want for your audience
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Know your simple message (2-3 points)
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Anticipate questions
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To stay on message:
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“What we’re focused on is…”
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“What’s most important to us is…”
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Make it personal: Connect with energy and storytelling
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